Panorama Pub

The promotional-products market is one of the last B2B sectors without a reference platform: buyers (communication agencies, marketing departments, events teams) still rely on scattered searches, incomplete databases, and hours wasted finding the right supplier. Panorama Pub was born from that gap: build the directory that doesn't yet exist and become the digital reference for the sector.

I took the project from concept to launch: structuring the supplier database, designing a sourcing-first user journey, creating rich and clear supplier profiles, building high-performance search, and shipping a back-office that lets the team enrich the catalogue autonomously. The goal wasn't just to deliver a website — it was to lay the foundations of a product built to grow: solid SEO to capture untapped demand, top-tier performance for durable rankings, and an architecture able to absorb thousands of new entries and future features (supplier accounts, lead routing, editorial content).

Shipped in 2 months, Panorama Pub is now live and ready to claim its market: a first-mover position, a platform that already stands on solid ground, and a clear roadmap to become the go-to source for sourcing promotional products in France.